Even the most casual online seller knows that Christmas is the busiest time of the year online. Most new sellers, and many seasoned sellers, do not know exactly how to capitalize on the huge increase in qualified traffic that is searching–and most importantly buying–during the holiday season.
If you are well established in a niche and have been selling online for a while you are probably anticipating the season and figuring out exactly how to stock up and be ready.
If you are new or not sure how to best capitalize on the Christmas season, here are a few great ideas.
IDEA #1 TOYS
Toys are a HUGE seller (obviously!) If you the time and inclination to watch eBay, Amazon, ToysRUs, Target, Walmart and the Disney store, you can profit–Big Time–by playing the retail arbitrage game. The “hot” toys will sell out at one or more of these markets and immediate increase in value at one or more of the other markets. The opportunities here are huge. Manufacturers cannot guess exactly what toys will “take off” and often times they are just as surprised as us at the results of their marketing. This leaves a shortage of supply. You can capitalize on this shortage if you can purchase the wanted toys. I have made thousands of dollars doing exactly this! I am not a toy expert and every year I invest in Jenni Hunt’s Holiday Toy Guide to help me out. She takes her years of toy-selling experience and spends hours each week analyzing the market and telling you exactly which toys are selling at above retail at which site. Her Holiday Toy Guide is a small investment you can make to seriously capitalize on Christmas 2013.
IDEA #2 THEMED GIFT BASKETS
Browse Walmart or your local dollar store for ideas. Fill a medium (or large) box with products all related to the same theme. Theme ideas:
Sporting Goods related to your local team (Notre Dame or Boston Red Sox,)
A Gardening Basket
A College Student Basket
A Puzzle Basket
A Book Lover’s Basket
A Food Lover’s Basket
A Candy Lover’s Basket
A Basket for a little boy who loves trucks
A Basket for a little girl who loves dolls
An Artist’s Basket
A Crafter’s Basket
A Movie Night Basket
A Baker’s Basket
Mark the basket up $10-20 over what you pay. Make sure to use the words gift and Christmas in your description. Also make sure to use the words might describe the person the gift is for “candy lover,” “toddler.” Thousands of people (I am one of them) search on “Christmas gift for toddler.” or “gift idea for puzzle lover.” Make sure your description is broad enough for these folks to find your gift. Remember, pictures and descriptions are very important here. You want to make the photographed box pretty and full and look like a complete gift. Your buyer wants to know you have just put together the perfect gift for their loved one.
IDEA #3 GROCERIES
I was completely surprised the first year I ran my online grocery store at the huge increase in volume I experienced starting in mid November. I didn’t expect a big increase in grocery sales–after all, groceries are purchased and consumed year round. I sold hundreds of extra items during the Christmas season, apparently people eat more at Christmas time! Seriously, they buy every day groceries as gifts and often they splurge on luxury food items they wouldn’t buy everyday. My business nearly doubled during the month of December. So, even if you are not a regular grocery seller, list a few groceries and see how they do.
IDEA #4 TOY ACCESSORIES
Look through your Sunday ads and determine what toys are popular and being promoted. Then search your stores for accessories related to these toys. You can even group the accessories together and create a bundle. Is Monster’s University the big thing? Look for an alarm clock, a watch, some PJ’s. The one-off items are often harder to locate in stores and sometimes the main gift is already purchased and grandparents or friends want to purchase a similar item.
Thanks and Happy Shopping!