New(ish) FBA Seller sells over 1100 books in one month!

Jessica listed all these books one weekend!

Jessica listed all these books one weekend!

 

YEAH!  We had a FANTASTIC month selling used books on Amazon FBA!

We have been building our book inventory on Amazon for a little over a year and learning as it grew.  Books brought in some money from the beginning, but using the model  we are using, we knew we wouldn’t really start to bring in book money until our inventory grew.  We hired a few “book scouts” to go out and bring us books and tried to make it to as many sales and shops as we could in our town.

We had some early success and spent some time mastering our processes, but life happened and books seriously took the back burner while we dealt with many other issues, professional and personal.

Then August came along—our book numbers jumped, our profits soared and all of a sudden books became very interesting!

DATE Ordered $ Sold Avg. Price
July, 2015 18 $424.00 $23.55
Aug, 2015 54 $1,081.00 $20.02
Sep, 2015 117 $1,827.00 $15.62
Oct, 2015 128 $1,974.17 $15.42
Nov, 2015 253 $3,849.00 $15.21
Dec, 2015 284 $4,234.00 $14.91
Jan, 2016 389 $6,215.00 $15.98
Feb, 2016 404 $6,142.00 $15.20
Mar, 2016 378 $5,550.00 $14.68
Apr, 2016 196 $2,809.00 $14.33
May, 2016 287 $4,134.00 $14.41
June, 2016 313 $4,821.00 $15.40
July, 2016 333 $5,703.00 $17.13
Aug, 2016 1106 $16,220.00 $14.67

 

Why though?  Books had been relatively flat in sales and income for seven months.

We guessed at first that part of the reason was the season—books sell best August through January.  That could account for some of the jump.  Then we guessed we sent in a much higher number of books in June and July and our inventory was higher.  So, we went looking for data.

What we found out at first was that yes, August is one of the top months of the year (if not the top) for selling used books.  This didn’t quite explain the huge jump though.  And when we pulled up my inventory numbers from the past year there wasn’t the large jump in book inventory we expected.

DATE Ordered $ Sold Avg. Price   Inventory Turn
July, 2015 18 $424.00 $23.55 46 39.13%
Aug, 2015 54 $1,081.00 $20.02 178 30.34%
Sep, 2015 117 $1,827.00 $15.62 297 39.39%
Oct, 2015 128 $1,974.17 $15.42 666 19.22%
Nov, 2015 253 $3,849.00 $15.21 1345 18.81%
Dec, 2015 284 $4,234.00 $14.91 1708 16.63%
Jan, 2016 389 $6,215.00 $15.98 1665 23.36%
Feb, 2016 404 $6,142.00 $15.20 2726 14.82%
Mar, 2016 378 $5,550.00 $14.68 3849 9.82%
Apr, 2016 196 $2,809.00 $14.33 3844 5.10%
May, 2016 287 $4,134.00 $14.41 3585 8.01%
June, 2016 313 $4,821.00 $15.40 4832 6.48%
July, 2016 333 $5,703.00 $17.13 5560 5.99%
Aug, 2016 1106 $16,220.00 $14.67 6019 18.38%

 

Okay, this was even more of a mystery!  Why was our inventory turn SO MUCH better during the beginning and end of the measured months?  I love a good mystery and knew there had to be a logical reason….then it hit me!

We started out using a repricer and used it for several months.   A repricer is a program you can buy that automatically reprices  your Amazon inventory based on the parameters you set and the prices of other sellers.  Most large sellers on Amazon use repricers.  Repricers are a bit tricky within the used book category due to the number of offers on each particular book  and the amount of data they consider when repricing.  However, if you are selling books in bulk (I would say anything over 1500 books,) it is almost impossible to keep your books priced competitively without a repricer.

We use RepriceIt and I will write about my experience with that software very soon.   We turned it off when we thought it was underpricing some of our books, our Virtual Assistant oversaw a limited version for a couple of months and then we turned it back on full force in August.  Hmmm.

DATE Ordered $ Sold Avg. Price   Inventory Turn Reprice
July, 2015 18 $424.00 $23.55 46 39.13% YES
Aug, 2015 54 $1,081.00 $20.02 178 30.34% YES
Sep, 2015 117 $1,827.00 $15.62 297 39.39% YES
Oct, 2015 128 $1,974.17 $15.42 666 19.22% NO
Nov, 2015 253 $3,849.00 $15.21 1345 18.81% YES
Dec, 2015 284 $4,234.00 $14.91 1708 16.63% YES
Jan, 2016 389 $6,215.00 $15.98 1665 23.36% YES
Feb, 2016 404 $6,142.00 $15.20 2726 14.82% NO
Mar, 2016 378 $5,550.00 $14.68 3849 9.82% NO
Apr, 2016 196 $2,809.00 $14.33 3844 5.10% NO
May, 2016 287 $4,134.00 $14.41 3585 8.01% YES-outsourced
June, 2016 313 $4,821.00 $15.40 4832 6.48% YES-outsourced
July, 2016 333 $5,703.00 $17.13 5560 5.99% YES-outsourced
Aug, 2016 1106 $16,220.00 $14.67 6019 18.38% YES-not outsourced

LOOK AT THE DIFFERENCE WITH A REPRICER!  Look at the difference with just letting the repricer run (without outsourcing the oversight of the repricer.)

We thought, during May, June and July, that we had the best of both worlds.  A repricer that was overseen by a human, my VA.  In hindsight, we spent only about one hour training her and rarely reviewed her work.  I imagine, if I were to go back to her work, I would find her to be extremely conservative with pricing.   This is not her fault, at all, but the fault of an over-extended entrepreneur not watching numbers or the work of her assistants.

Right now, we are running the repricer daily and not worrying about an occasional undersold book.  Inventory turn is very important and we are going to focus on acquiring books that we can sell for a profit and turning the inventory relatively quickly.

I LOVE selling books on Amazon and I love talking about book selling.  Please email me if you have any questions or wish to discuss the crazy world of Amazon.

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