When you are starting or growing a business, the most important question to ask yourself is “why?” Not what or how or who or when (these questions will resolve themselves eventually if you have a strong enough “why”)– but WHY? Why are you doing this?
Every “why” is different. It is personal and unique to what YOU want from this journey. It can be seemingly selfish (I just want a better purse!) or very charitable (I want to have the money to help my favorite charity.) It might be very specific (I want to take the kids to Disney this winter) or very vague (I want the self-confidence associated with owning my own stream of income.) Whatever it is, make it yours. Make it real. Write it down.
I wrote my “why” down and put it next to my computer right after I began selling on eBay. It read “I am growing this business so I can earn extra money to spend ‘guilt free’ on me and the family. I want to take more vacations and be able to help pay for the dance and soccer and Tae Kwon Do lessons. I also want to take some pressure off from Greg (my husband) being the sole breadwinner.” Looking back, it was a big vague, but I did put it in writing–like all the books teach—and I did find myself rereading it on the days when the headaches of my business seemed overwhelming.
I know I pulled it out on the day I received my first negative on eBay and on the month when my sales went down by 50%.
Your “why” is there to get you through the tough days and remind you of the reasons you started this journey. The more involved you are with your reasons for starting, the more committed you’ll be to continue and overcome the difficulties that come with doing anything important.
It is also important to review and update your “why.” You will eventually accomplish your “why” or your reasons for being in business will change as you change. I’m at that stage right now. My original “why” has been accomplished–for the most part. A clear intention is important and I’m in the process of updating mine. I am working on stretching my goals and really seeing myself achieve in ways I never could have imagined during the time of that first “why.” I am spending some quality time reviewing my long-term financial and personal goals. It is harder than it seems. I intend to go big this time and want to make sure I can set up a “why” that resonates with me.
I am always curious what motivates other people. If you are comfortable sharing, please let me know your “why.”
To our success,